Obama's commercial yesterday justified the hype. Having enough time (surprisingly), to watch the infomercial in it's entirety, as well as the analysis after, I had time to contemplate many aspects of the work. I've began to really appreciate the effort that went into the subtleties of the video.
Every piece of soft music in the background, and every word that Obama spoke was carefully chosen. Clips from debates, famous addresses, and even small-town speeches were meticulously picked and edited.
Each profile was touching without appearing artificially created. Each of the 4 families profiled was without doubt, carefully vetted, and it's apparent immediately. The families are so realistic, and so believable, that I could instantly relate (which is obviously, what the campaign wanted).
Technically, the video was brilliant. It managed to captivate it's audience, and with it's soft, gentle shots, and Obama's clear, powerful ideas, it was infinitely appealing. The live feature in Florida, at the conclusion of the half-hour, was perfectly staged.
This video may not have moved an amount of Americans substantial enough to justify its cost, but it did what it was meant to do.
At this point in the election, unless McCain makes a shocking eleventh-hour revelation, an Obama win is nearly certain.
Fall Clean-UP - Sunday, Nov. 22nd
2 hours ago









